If you were to explain what it is to your grandparents,
how would you describe it?
“promoting your products and services online to gain wider audience that will eventually be your potential customers!”
Digital marketing has the foundations of the traditional marketing but involves medium and methods that effectively analyze market plans, actions, and results (or lack of). Digital tools have made it easy and effective to monitor and measure your marketing channels (internet, mobile apps, podcasts, etc) to see which content are more popular, where your visitors are coming from, etc.
A digital marketing strategist measures the RETURN ON INVESTMENT (ROI) that simply means how much you profited from your products and services.
A digital strategy does not have a long-term 3-5 years roadmap like the traditional strategy because technology changes too fast.
Customers want brands that communicate to their needs and wants effectively. The more you interact with the your customers, the more you get to know each others’ expectations and preferences. As a result, you are able to use the content that is effectively keeping your customers coming back and that are more likely to be shared through their social media. You are able to retain them in the buying cycle long-term.
#1: BUILD: This is developing a digital space to showcase your brand, products, and services.
“Where can I put my product online to show my work to a client?”
Facebook, Twitter, LinkedIn, Pinterest, Google Plus+, Tumblr, Instagram, Youtube
Top 52 Social Media Platforms:
#2: ATTRACT: Attract potential buyers by a user friendly site and high on customer interactions.
“How do I keep my client interested in my website? How do I increase the chance of the client coming back? Is my website content interesting enough to share?”
content, graphics, web interface, customer participation
#3: MEASURE: How many are you attracting, which content is popular / least popular, etc
website traffic, volume of branded search (paid or organic), Google, Adometry, Convertro, etc
#4: CONSISTENCY (on what works) + IMPROVEMENT (on what lacks)